Custom Lumbar Model with Branding and Client Device Demonstration
Goal
A manufacturer of an implantable pulse generator (IPG) designed to treat pain through spinal cord stimulation needed an accurate, engaging and branded demonstration model for patient education.
Process
We pitched the client a variety of options for the overall model and base design, and through collaboration with their marketing department, settled on the final design. The model needed to feature an anatomically correct lumbar vertebrae with pre-installed percutaneous leads, mounted to an on-brand base with a setting to display the client’s IPG device and simulated leads, and a patient call to action through an integrated QR code on the model. It was very important to the client that the model look great and deliver important, on-and-off site information to patients via QR scanning.
Results
The client outfitted hundreds of sales reps with models to facilitate increased sales through marketing, delivering in-office information to practitioners and patients. This allowed the client to gain an edge over the competition by having their device available to patients at the point of consultation and care.