Eye Anatomy Model for Regional Ophthalmologist Brand
Goal
A New England-based chain of ophthalmologist clinics wanted to raise awareness of their brand through providing eye models to both prospective practitioners interested in opening their own clinics as well as potential patients in the area.
Process
The client was presented with a variety of eye model options suitable for placing the client’s brand and contact information on the base of the model. The client selected an enlarged eye model with removable parts, based on the value the model would bring to practitioners during patient consultation, as well as for its accessible price point. We provided consultation to the client on an appropriate brandmark to put on the base of the model, and then imprinted the mark through high-quality, indelible silk screening.
Results
The client was able to meet its target client growth (in both categories they wanted to achieve growth in; practitioners and patients) through the distribution of hundreds of eye models from multiple points of regional distribution.